NEW & IMPROVED FORMULA: New Dawn Platinum is now stronger* on tough grease, so you can spend less time washing dishes (*vs. previous formula)

REMOVES TOUGH GREASE: Dawn Platinum removes 99% of Grease and Food Residue for a squeaky clean you can see and feel

SCRUB LESS AND CLEAN FASTER*: Dawn Platinum dish soap attracts grease like a magnet so you can scrub less and clean faster* (*vs. previous formula)

REFILL WITHOUT THE SPILL: Our new and improved jug features an easy-pour spout and comfortable handle to make refilling any Dawn dish soap bottle easier, faster, and less messy *vs. our previous jug.

SAME CLEAN, BETTER VALUE: Save money* and save plastic when refilling with our dish soap refill jug (*when comparing $/oz within same sub-brand). You can fill multiple standard or EZ-Squeeze bottles with just one jug of Dawn liquid soap refill.

SAVES WILDLIFE: Dawn dish soap is the only brand trusted by rescue workers* to clean wildlife impacted by oil spills. (*International Bird Rescue uses Dawn Platinum)

CLEANS BEYOND THE SINK: Use Dawn Platinum to pre-treat laundry stains, to clean greasy tools and car wheels, and to remove grease and grime from around the house.

AMERICA’S FAVORITE DISH SOAP: Dawn is the #1 dishwashing liquid brand in North America* (*Based on Sales)